Laura Mercier, the iconic prestige beauty brand renowned for its effortless artistry and skin-enhancing formulas, announces its official relaunch in India through an exclusive partnership with LUXASIA India. The return marks an exciting new chapter for the brand, bringing its signature philosophy of effortless, refined beauty to a new generation of discerning Indian consumers through high-performance products designed to perform across every occasion. 

Founded by world-renowned makeup artist Laura Mercier, the brand is rooted in a singular belief: beauty should enhance, not mask, who you are. Trained as a painter, Laura discovered her passion for makeup at Paris’s esteemed Carita Institute, where her artistry was shaped by European elegance and perfected backstage on the world’s most influential editorial sets. Her career flourished in New York, where she became a trusted artist to global icons including Madonna, Julia Roberts, and Sarah Jessica Parker. In 1996, she translated decades of professional expertise into a brand built on timeless techniques, intuitive formulas, and a belief in honoring women’s natural beauty through effortless enhancement.

Laura Mercier is a pioneer of modern makeup, defined by an uncompromising quality that stands the test of time and a legacy of creating and redefining product categories. The brand introduced Tinted Moisturiser to the world, forever changing how women think about complexion. Cult-favorite essentials such as the Translucent Loose Setting Powder, Caviar Eyeshadow Sticks, and Pure Canvas Primers have become industry benchmarks for performance, versatility, and ease of use. Central to the brand is the signature Flawless Face technique designed to create skin that looks perfected, yet completely natural.

The relaunch in India highlights a curated selection of the brand’s most iconic products alongside its broader portfolio of complexion, color, and tools, including the brand’s latest innovations designed to meet the evolving needs of today’s consumer. Key products include the Pure Canvas Blurring Primer for a smooth, perfected base; the award-winning Translucent Loose Setting Powder for invisible, long-lasting wear; Caviar Stick Shimmer Eye Color for effortless, blendable dimension; Caviar Matte Lipstick for richly pigmented, lightweight color; Real Flawless Concealer for seamless, crease-free coverage; Tinted Moisturiser Natural Dewy for sheer, radiant skin; and the Velour Puff, a professional-grade essential for a flawless, airbrush like powder application.

Laura Mercier speaks to a confident, creative, and quality-discerning woman who values thoughtful routines, proven performance, and products that feel both luxurious and wearable. Through its partnership with LUXASIA India, the brand will offer Indian consumers access not only to its iconic products, but also to expert guidance, personalised consultations, and the effortless artistry that has defined Laura Mercier for nearly three decades. 

Commenting on the relaunch, Ginny Wright, CEO of Orveon Global, the global beauty collective behind Laura Mercier, shared her enthusiasm for the partnership, saying:

“We partnered with LUXASIA due to their deep market expertise and proven success in the luxury and prestige beauty sector. Together, we’re focused on strengthening and growing Laura Mercier’s brand footprint in India, with plans to double our distribution points by 2026. We plan to expand into new states such as Amritsar, Lucknow, and Ahmedabad, bringing our most iconic products – including Translucent Loose Setting Powder, Real Flawless Foundation, and Caviar Eyeshadow Stick – to more prestige beauty consumers. This expansion allows us to deepen our connection with Indian beauty communities while introducing innovative color cosmetics and enhancing everyday artistry techniques and education.”

LUXASIA is proud to expand its partnership with Laura Mercier to India. India’s cosmetics market has been experiencing exponential growth, and we look forward to continuing to play a leading role in this segment.” – Satyaki Banerjee, Chief Executive Officer, LUXASIA Group

Praseed Changarath, Country Manager – India, LUXASIA Group, added:

“As Indian consumers become more discerning and sophisticated, we are confident that Laura Mercier’s innovative offerings will be well-received. With the make-up segment estimated to grow at a 5Y CAGR of more than 15%, we have no doubt that the prospects for both Laura Mercier and LUXASIA India are promising.” 

Laura Mercier will be available online and at select stores within the Nykaa, Tira, Sephora, Myntra, and Shoppers Stop Beauty footprints. More than makeup, Laura Mercier offers a philosophy of beauty—one rooted in artistry, authenticity, and confidence, helping every woman look and feel her best self.