Mumbai, Nov 28: KISNA Diamond and Gold Jewellery, the flagship brand of the Hari Krishna Group, has appointed Bollywood actor Shahid Kapoor and Mira Rajput Kapoor as its new brand ambassadors. The celebrated couple will lead KISNA’s latest campaign, featuring the new tagline ‘Khushi Ke Har Pal’, which beautifully captures the emotion, intimacy, and quiet joy woven into everyday moments.
Shahid and Mira embody the spirit of the modern Indian couple, refined, authentic and deeply connected making them a natural extension of a brand rooted in trust and meaningful craftsmanship. Their presence strengthens KISNA’s vision of creating diamond jewellery that resonates with personal stories and the understated elegance of daily life. As jewellery increasingly becomes a symbol of shared milestones and emotional expression for today’s couples, this association reflects the brand’s understanding of the evolving consumer sentiment.
KISNA’s design philosophy celebrates simplicity, emotion and everyday wearability pieces crafted with refined silhouettes, purposeful detailing and a timeless aesthetic. The upcoming campaign film echoes this ethos, weaving together gentle, real-life moments that mirror the effortless chemistry of Shahid and Mira.
This partnership marks an important moment in KISNA’s journey of strengthening national visibility and expanding its connection with younger families and new-age couples across India. With rising consumer affinity and a growing retail footprint, the association anchors a new chapter of storytelling, relatability and elevated brand presence.
Commenting on the association, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group; said: “For over two decades, KISNA has stood for trust, craftsmanship and emotional connection, values that continue to define who we are today. Our partnership with Shahid Kapoor and Mira Kapoor beautifully reflects these principles. They represent the modern Indian couple, rooted in tradition yet effortlessly contemporary, balancing individuality with togetherness. This collaboration strengthens our vision as we continue to make diamond jewellery accessible, meaningful, and cherished by every Indian.“
Commenting on the appointment, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said;“Shahid Kapoor and Mira Kapoor embody the warmth, sincerity and modernity that truly reflect the spirit of KISNA. Their presence strengthens our commitment to creating jewellery that feels personal, meaningful and accessible to every Indian household. This association enables us to engage with a new generation of consumers who value authenticity just as much as design. As we expand across India, their influence will help us deepen emotional connection while staying true to our promise of trust and craftsmanship.”
Commenting on the appointment, Shahid Kapoor said; “What first drew Mira and I to KISNA was its effortless blend of beauty, craftsmanship and timeless design, that’s a given. But what truly stayed with me is how each piece becomes a way to express what I’m feeling, whether love, strength, joy or even nostalgia. Each design feels deeply personal. Every piece is a story waiting to be worn, and it’s a privilege to represent a brand that designs from the heart.”
Sharing her thoughts on the appointment, Mira Rajput Kapoor said; “Jewellery, for me, is more than adornment, it carries the warmth of memories and the sparkle of love. Whether it’s a dainty diamond pendant for everyday wear or a grand bridal set, there’s something for every phase of a woman’s journey. Every design crafted by KISNA reminds me of the little moments that make life beautiful, the milestones, the memories, and the people we treasure. I’m proud to be associated with a brand that makes these moments shine brighter.”
As KISNA accelerates its retail expansion and strengthens its connection with consumers across the country, this partnership marks a forward-looking step, laying the foundation for a new era of storytelling, visibility and emotional resonance for the brand.