Kolkata, July 10: Royal Challenge Packaged Drinking Water unveiled its latest football-themed campaign in Kolkata, celebrating the passion, excitement, and spirit of the beautiful game. Recognised as India’s football capital and home to one of the country’s most passionate football-loving communities, Kolkata provides the perfect backdrop for a campaign dedicated to football. The campaign was inaugurated in the presence of renowned actor Rudranil Mukherjee at Fariapukur in Shyambazar, Kolkata.

With football deeply woven into the city’s culture and heritage, the initiative aims to bring football enthusiasts together by transforming the City of Joy into a vibrant hub of football celebrations. Through immersive experiences and fan engagement activities, the campaign encourages football lovers to celebrate the game that unites millions across the globe.

The launch was followed by a high-energy Roadshow that travelled through iconic streets of Kolkata, covering several nostalgic football landmarks and neighbourhoods synonymous with the city’s rich football legacy. The roadshow attracted football enthusiasts, members of Kolkata’s historic football clubs, and enthusiastic onlookers, creating an electrifying atmosphere throughout its route.

The specially branded football-themed vehicle featured energetic music, interactive fan engagement activities, and exciting moments for football lovers, transforming the streets into a carnival-like celebration of the sport.

The campaign will continue to engage football fans through a series of exciting activations across prominent locations in Kolkata, building excitement among football enthusiasts while celebrating the city’s unparalleled love for the sport. Through this initiative, Royal Challenge Packaged Drinking Water aims to strengthen its connection with consumers while reinforcing Kolkata’s reputation as India’s true football capital – a city where football is more than just a sport; it is an emotion.