New Delhi, Apr 29: IAN Alpha Fund, IAN Group’s 2nd VC Fund, has led a ₹32.7 crore funding round in SportVot along with Anicut Capital, Lets Venture, Capital A, Sucseed Indovation, Garima Vohra, and Gaurav Chanana from Lucifer Circus & Lucifer Sports, and others. The investment will support SportVot in accelerating its international expansion, strengthening its AI-led production and analytics capabilities. It will also help the company scale its white-label OTT solutions for sports bodies and leagues both in India and globally.
As sports media continues to digitise, a large structural gap remains. While top-tier leagues benefit from high-quality broadcast infrastructure, nearly 99% of sporting events globally remain unrecorded, undistributed, and commercially untapped. This has limited visibility, monetisation, and talent discovery across the broader sports ecosystem.
SportVot is addressing this gap through a full-stack, AI-enabled sports tech solution that enables organisers, from grassroots tournaments to semi-professional leagues, to produce and stream matches at broadcast quality without requiring expensive infrastructure. Its hardware-agnostic approach allows seamless capture through smartphones as well as professional cameras, significantly reducing the cost and complexity of sports production while enabling scale across geographies.
The company has already captured over 500,000 matches across 30 + countries and reaches an audience of more than 100 million viewers. With growing traction across North America, Europe, the Middle East, and Australia, SportVot is building a relevant platform at the intersection of sports, media, and technology.
SportVot represents more than a sports production solution. As it scales across the long tail of global sports, the company is building a proprietary data and visibility layer over an ecosystem that has historically remained fragmented and under-discovered, presenting a significant opportunity that, according to IAN, is waiting to be unlocked. Over time, SportVot has the potential to emerge not only as an enabler of production and distribution but also as a meaningful infrastructure layer for talent discovery and scouting, enabled by analytics and unlocking monetisation through multiple channels.
Sarika Saxena, Managing Partner, IAN Alpha Fund, said, “At IAN Alpha Fund, we look for high-efficiency models that solve structural gaps. SportVot is doing exactly that by building for a segment of the sports world that has remained largely invisible despite its scale. What stood out to us was the company’s hardware-agnostic, AI-powered solution and its highly capital-efficient B2B model. Converting local matches into structured data, it creates a powerful infrastructure for talent scouting and commercial analytics. This blend of immediate business strength and long-term strategic value makes SportVot a compelling investment for IAN Alpha Fund.”
Founded by Sidhhant Agarwal (CEO), Yash Bhagwatkar (COO), and Shubhangi Gupta (CMO), the team has built a full-stack, integrated platform covering the full broadcast lifecycle, including live capture, streaming, graphics, scoring, and performance analytics within a single system.
Sidhhant Agarwal, Founder & CEO, SportVot, “We are proud to have the backing of IAN Alpha Fund along with our new and existing investors in what marks the largest investment raised by a sports technology company in India. We plan to use these funds to scale our offerings in international markets, with some initial success coming our way in Australia & Africa. The plan is to get into European, West Asian, and American markets. Our vision is to democratise access to technology and video creation for the 99% of sports tournaments & leagues that go unnoticed. This will help us increase our scale from 100k matches annually to half a million every year. The support from such marquee investors not only validates what SportVot is building but is also a massive indication that sports & sports tech in India is at an inflection point.”
Beyond production and distribution, SportVot is also building a proprietary data layer, with each match contributing to a growing repository of sports data. Over time, this is expected to unlock opportunities across performance analytics, talent discovery and scouting, and monetisation.
With this investment, IAN Alpha Fund continues to back companies building scalable, technology-led solutions for large, underserved markets. The Fund remains focused on supporting businesses that combine strong execution with global relevance, building solutions from India, for India, and the world.
