Mumbai, July 7: Aliens Tattoos, India’s leading tattoo brand, has partnered with Enrich, one of the country’s premium salon chains, to launch India’s first Shop–in–Shop tattoo studio at Enrich‘s Linking Road, Bandra outlet. The collaboration introduces a new retail format that brings premium tattoo artistry into a trusted beauty and grooming destination, reflecting how consumers increasingly approach self-expression today.
Spread across 880 sq. ft., the studio houses dedicated tattoo stations, private consultation spaces and experienced resident artists, offering the same consultation-led process and internationally benchmarked hygiene standards that Aliens Tattoo is known for. While sharing the same space, Aliens Tattoos and Enrich will continue to operate independently, retaining their respective teams, services and customer experiences. The model enables both brands to serve a shared audience while preserving their distinct identities.
“Bandra felt like the natural place to begin this journey,” says Sunny Bhanushali, Founder, Aliens Tattoos and Tattoo Art School. “It’s a neighbourhood that celebrates individuality and creativity. This collaboration isn’t just about introducing a tattoo studio inside a salon; it’s about creating a destination where people can express who they are, confidently and authentically.”
“At Enrich, we’ve always believed beauty and grooming are deeply personal experiences. Partnering with Aliens Tattoos was a natural extension of that philosophy, allowing us to introduce a new dimension to the salon experience while staying true to what both brands stand for: quality, trust and individuality,” said Mr. Vikarm Bhatt, CEO, Enrich Salon.
The partnership is rooted in changing consumer behaviour, with a growing number of urban customers viewing grooming and self-expression as part of the same journey. By bringing tattoo artistry into a familiar premium environment, the collaboration aims to make the experience more accessible to first-time customers while continuing to offer the expertise and safety standards both brands are known for.
The collaboration reflects changing consumer preferences, with grooming and self-expression increasingly becoming part of the same lifestyle experience. As the first Shop–in–Shop studio under the Aliens Tattoo–Enrich partnership, the Bandra launch introduces a new retail format that brings premium tattoo artistry into a trusted salon environment while preserving the distinct identity of both brands.