Mumbai , May 10, 2025:This Mother’s Day, Zeeba Basmati Rice, a premium basmati brand from the house of Supple Tek, takes a heartfelt detour from conventional storytelling to celebrate not just mothers—but every motherly bond that shaped our childhoods. In a nostalgia-soaked film conceptualised and executed by Maximus Collabs, Zeeba pays tribute to the beauty of intergenerational relationships—be it with mothers, grandmothers or the shared love that flowed through summer holidays at ancestral homes.
Set against the nostalgic backdrop of Indian summer vacations, the film celebrates the warmth of togetherness through cherished food memories. With Zeeba Basmati Rice as the soulful enabler, it brings alive the emotions, traditions and connections built around every lovingly cooked meal.The film, built on the insight that food is not just about feeding the stomach but about feeding the soul, highlights the importance of cooking in Indian homes as a form of emotional expression—an invisible thread that connects generations. And at the centre of it all is rice—India’s most loved and versatile grain.
From the comfort of dal chawal, the tang of lemon rice, to the sweet, indulgent notes of kheer, rice has been the foundation of countless meals and memories. Zeeba Basmati, with its signature aroma, long grains and unmatched purity, transforms these everyday dishes into extraordinary moments. It uplifts the entire culinary experience, enhancing taste while preserving tradition.
“We wanted to remind people that rice is not just a staple—it’s a storyteller,” said the Company Spokesperson. “Across India, every home has a memory associated with rice. Whether it’s a plate of hot khichdi served when you were unwell, your mother’s Sunday biryani, or grandmother’s kheer for every special occasion —rice is deeply personal and emotional. Zeeba wants to celebrate the beautiful India with its beautiful people and their beautiful preparations,” the spokesperson said.
Zeeba’s film celebrates the femininity of food in Indian homes—the quiet strength, patience and love that go into each dish. The film encourages audiences to not just celebrate their mothers, but the maternal love of daadis, naanis, maasis and more—women who turned simple meals into celebrations and food into memories.
“This campaign goes beyond just Mother’s Day. It’s a celebration of home, of heritage, and of the little details that make our childhoods so vivid,” said Manisha Singh , Director- Maximus Collabs. “With Zeeba, we’re not just serving rice—we’re serving memories, honouring the women who nurtured us, and celebrating everything that makes our lives truly beautiful. ”
As families prepare to celebrate Mother’s Day and plan for summer vacations , Zeeba invites everyone to revisit the magic of meals shared and memories created, with a warm plate of rice at the centre—because sometimes, love looks like a bowl of dal -chawal to some and to some its a humble bowl of kheer .