Bengaluru, Aug 19: Infosys, a global leader in AI-first business consulting and technology services, today announced that Infosys Aster, its AI-amplified marketing suite, has been recognized as a Leader in the Everest Group Marketing Transformation Services PEAK Matrix® Assessment 2026. The recognition underscores Infosys Aster’s ability to deliver AI-led, end-to-end marketing transformation at scale for enterprises globally.
In this assessment, Everest Group evaluated and categorized 29 service providers based on their vision, capabilities, and market impact. Infosys Aster is recognized for bringing strong proprietary IP, AI-first capabilities, and integrated ecosystem partnerships to drive measurable business outcomes. The assessment also highlights Infosys’ strengths in agentic commerce capabilities, enabling AI-powered discovery, selection, purchase, and commerce experience optimization, alongside its Adobe-led marketing transformation proposition.
Infosys Aster enables end-to-end marketing transformation across the value chain, spanning orchestration, data, content, commerce, creativity, and personalization. Powered by Infosys Topaz AI offerings, it helps organizations create engaging brand experiences, improve marketing efficiency, and drive greater business effectiveness. It addresses key industry challenges such as fragmented ecosystems, siloed functions, and limited scalability, helping organizations deliver integrated, data-driven, and personalized experiences. Infosys Aster’s capabilities are further strengthened by Infosys’ Adobe-led marketing transformation proposition through its Adobe 360 partnership, bringing together AI-led solutions and deep platform expertise to help enterprises accelerate customer experience, content, and commerce transformation at scale.
Everest Group also recognizes Infosys’ portfolio of proprietary assets and accelerators, as well as its strength in advanced AI and agentic use cases, helping enterprises modernize marketing operations and drive measurable business outcomes. This positions Infosys as a trusted partner for CMOs and digital leaders seeking to unlock value through scalable, AI-led marketing transformation.
Joydeep Mukherjee, EVP & Head – Global Data & AI, Digital and Creative Services, Infosys, said,
“Today, CMOs are the growth-architects of enterprises. They are navigating organizational complexities, evolving customer needs, fragmented workflows, and mounting stakeholder expectations. They continue to operate with siloed and legacy ecosystem, struggling to achieve value through AI. Infosys Aster connects the entire marketing value chain centered around driving marketing impact and efficiency through deep industry solutions and agentic workflows, underpinned by robust insights, governance, and trust. This recognition affirms that our approach helps clients turn their ambition into measurable outcomes.”
Nitish Mittal, Partner, Everest Group, said,
“The marketing and experience services market is entering a new phase as enterprises seek end-to-end marketing transformation amid budget pressures, demand for measurable outcomes, and growing adoption of AI and agentic AI. Providers that combine strategic guidance, AI-enabled execution, and outcome accountability are best positioned to lead the next phase of market evolution. Infosys has been recognized as the Leader in Everest Group’s Marketing Transformation Services PEAK Matrix® Assessment 2026, attributed to its AI-first marketing transformation capabilities, depth in Adobe-led transformation programs, strong ecosystem partnership, and broad IP portfolio across content supply chain, workflow automation, commerce, and media optimization. Its agentic commerce capabilities and flexible pricing constructs further strengthen its relevance for enterprises pursuing scalable marketing transformation.”