May 06: Panini, the world leader in officially licensed collectables, in partnership with Instamart, India’s pioneering quick commerce platform, announced the highly anticipated launch of the FIFA 365 Adrenalyn XL™ 2026 trading card collection in India. Marking Panini’s entry into the Indian market, the collection is now available on Instamart, bringing the world of football closer to fans with instant access. The launch is supported by Dream Theatre and Kiddies International, Panini’s official distributor in India, enabling seamless nationwide availability of the collection.
The launch taps into the country’s rapidly growing base of football fans and love for collectables. With the FIFA World Cup 2026 taking place from June 11 to July 19 and an exclusive, extended range of collectible cards set to go live later in May, the partnership is poised to unlock a new wave of hobby-led, impulse-driven purchases on quick commerce platforms.
The FIFA 365 Adrenalyn XL™ 2026 collection features over 300 of the world’s top football stars from iconic clubs and national teams. Available on Instamart are a range of products, including Starter Packs, Classic Tins, and Multi-sets, each offering the thrill of discovering rare and limited-edition cards such as ‘Golden Ballers’ and ‘Invincible’ subsets.
Arjun Choudhary, VP Growth, Instamart, said,
“At Instamart, we’re constantly looking to go beyond everyday essentials and bring consumers closer to what they love. We’ve seen a significant surge in hobby-led purchases on the platform, and football being a passion that unites millions across India, stands out strongly. With the FIFA World Cup around the corner, this partnership with Panini couldn’t be better timed. We aim to make the thrill of collecting instantly accessible, whether it’s a late-night pack opening or a last-minute gift.”
Mr. Ivam Faria, Managing Director, Panini Group,
“India is one of our fastest-growing markets for football collectibles. By launching the FIFA 365 Adrenalyn XL™ 2026 collection, we are bringing the thrill of the stadium directly to the fans. Our partnership with Instamart ensures that collectors no longer have to wait days for their packs; they can start their hunt for rare cards instantly.”
Jiggy George, Founder & CEO of Dream Theatre,
“At Dream Theatre, our mission has always been to bring the best of global toy and collectible brands to the Indian Consumer Indian children and enthusiasts. The FIFA 365 Adrenalyn XL™ series is a cultural phenomenon. By leveraging Instamart’s unparalleled hyper-local network, we are making professional-grade football cards accessible to every neighbourhood in the country.”
The Panini FIFA 365 Adrenalyn XL™ 2026 range is now live on Instamart under the “Toys & Games” and “Stationery” categories. The collection is currently available across major metros, including Mumbai, Delhi-NCR, Bengaluru, Pune, and Kolkata, with a phased rollout to additional Tier 1 and Tier 2 cities underway.
