Karnataka, June 22: Chinese Wok, India’s leading Desi Chinese QSR brand from Lenexis Foodworks, has achieved a significant expansion milestone with its entry into its 50th city across India. The milestone has been marked by the launch of the brand’s first outlet in Belagavi (Belgaum), further strengthening its presence across South India and taking its regional footprint to 89 stores.
The launch also expands Chinese Wok‘s Karnataka network to 38 outlets, reinforcing the state’s strategic importance within the brand’s cluster-led growth strategy. Over the past decade, Chinese Wok has grown from a single-city operation into a national QSR brand across 50 cities, playing a key role in organising and scaling India’s Desi Chinese category. Belagavi, one of North Karnataka’s fastest-growing Tier-II markets, offers strong potential driven by rising demand for organised dining, a growing young population and increasing preference for affordable, flavour-forward food experiences.
Speaking on the milestone, Arvind R P, Chief Executive Officer, Lenexis Foodworks, said, “Our entry into the 50th city is an important milestone in Chinese Wok‘s growth journey and reflects the increasing consumer acceptance of the Desi Chinese category across India. Over the years, we have focused on building a scalable and disciplined expansion model that combines strong unit economics with a consistent consumer experience. Belagavi is a natural addition to our network as we continue strengthening our presence across Karnataka and South India. Looking ahead, our focus remains on accelerating growth across emerging markets while building deeper category leadership through accessibility, affordability and innovation.”
South India continues to be one of the company’s strongest growth regions, driven by a large urban consumer base, an active dining-out culture and growing demand for organised QSR experiences. With 89 stores across the region, Chinese Wok remains committed to deepening its regional presence through a cluster-led expansion strategy that supports sustainable long-term growth.
The Belagavi outlet, designed as a high-street format catering to both dine-in and takeaway consumers, will offer Chinese Wok‘s signature range of Desi Chinese favourites. Expected crowd favourites include the Value Woks starting at ₹99, Hakka Noodles, signature Kurkure Momos, the newly launched Cheese and Schezwan Fries and a variety of meal combos designed for families and groups.
As Chinese Wok continues its expansion across India, the 50–city milestone underscores the brand’s ambition of building the country’s most accessible, scalable and culturally relevant Desi Chinese QSR platform.