Madurai, India, September 15, 2026: ASUS India, a global technology leader, announces strategic strengthening of its commercial PC business across in Central and Southern Tamil Nadu, to empower regional enterprises and business growth. The ASUS Expert Series is uniquely positioned to meet the fast‑changing digitization requirements of the region’s significant economic growth momentum across enterprises, SMBs, MSMEs, scaling startups, and professionals. With its benchmark promise of a ‘Worry-Free Business Experience’ and purpose-built portfolio for zero operational downtime, ASUS is equipping the region’s accelerating educational institutions and high-growth economic corridors spanning core sectors such as textiles and apparel, spinning mills, home textiles, finished leather and footwear, alongside heavy engineering, cement, auto ancillaries and regional printing, packaging, matches and fireworks clusters. This specialized portfolio of business PC also directly supports the region’s vital maritime logistics, product exports, renewable energy corridors, and emerging Neo-TIDEL tech hubs. Crucially, this move is reinforced by an unmatched service infrastructure, delivering on-ground service support to over 95% of the pin codes across Central and Southern Tamil Nadu, to ensure immediate turnaround times for business customers.

ASUS Expert Series is a powerful commercial portfolio, anchored by the ExpertBook range of next-gen AI-powered business laptops, the ExpertCenter suite of next-gen desktops, sleek All-in-Ones (AiOs) and advanced monitors. Engineered with a focus on design thinking and long-term value, this portfolio empowers business users with Cutting-Edge AI-Powered Performance, Segment-leading Military-grade MIL-STD-810H Durability, Enterprise-Grade Security, Excellence in Service, and Seamless Expandability.

ASUS remains a globally reliable brand committed to scaling alongside its channel partner ecosystem through transparent, ethical practices and long-term relationships. By offering face-to-face consulting, active demo programs, multi-module training programs, and product customization, ASUS ensures local partners can maximize customer success.

 

Worry-Free Enterprise Support & IT Management: To ensure business continuity and significantly lower the Total Cost of Ownership (TCO), the ASUS Expert Series is backed by advanced deployment tools for modern IT departments and a comprehensive commercial support framework:

·         Regional Service Footprint: On-ground engineering support covering an exceptional over 95% of all pin codes across Central and Southern Tamil Nadu explicitly dedicated to business users, backed by a pan-India network of 17,100+ pin codes.

·         Dedicated Toll-Free Helpdesk: Technical assistance available Monday to Saturday, 9 AM to 9 PM.

·         Unified Component Warranty: Equal coverage duration for both the device and its power adapter.

·         7-Day DOA Replacement: Hassle-free Dead-on-Arrival fulfillment within 7 working days (excluding weekends and public holidays).

·         Global Protection: Out-of-the-box international warranty across 90 countries, with flexible extended pack options.

·         Advanced IT Deployment Tools: Built-in enterprise management capabilities including BIOS configuration, zero-touch cloud deployment, centralized driver updates, cloud recovery, and image maker solutions.

 

 

In short: The ASUS Expert Series is ‘Built for a Worry-Free Business Experience’

The ASUS ExpertCenter and ExpertBookrange of PCs deliver top-tier performance, ironclad security, and military-grade resilience built for demanding workloads. By taking complete charge of hardware reliability and lifecycle support, ASUS empowers users to completely eliminate IT distractions, and focus on accelerating innovation, expanding operations, and scaling their businesses confidently into the future. ASUS enables businesses to focus on their growth, by empowering them with:

·         Worry-Free AI-Powered Performance: Features the latest Intel® processors, expandable RAM, and dual SSD slots to ensure lightning-fast multitasking and future-ready performance.

·         Worry-Free Expandability: Offers long-term scalability with expansion of up to 64GB DDR5 memory with dual SO-DIMM slots and dual PCIe SSD. This is ideal for handling complex workloads, virtual machines, and large datasets, and helps ensure that even the entry-level deployments are future-ready. Multiple display sizes, battery options, and I/O flexibility, including Thunderbolt™ 4, HDMI 2.1, RJ-45 port, and optional Smart Card Reader, ensure that businesses can customize deployments to specific roles, teams, or workflows with ease.

·         Worry-Free Security: Multi-layered security with multiple hardware, firmware, and software layers, featuring Dual EEPROM Self-healing BIOS, NIST SP 800-193 compliance, Discrete TPM 2.0, Windows 11 Secured-core PC features, chassis intrusion detection, biometric FIDO2 fingerprint logins, webcam privacy shield and Kensington lock, to avoid unauthorized access and safeguard critical corporate data.

·         Worry-Free Durability: Passes the US Military Grade MIL-STD-810H standard, with up to 13 methods and 24 procedures, achieving the highest standards in the business laptop market. There are additional extensive ASUS Superior Durability Tests conducted with 157 procedures to ensure these business laptops can withstand all working scenarios. These include panel pressure tests of up to 30kg, Hinge tests up to 50,000 open-close cycles, spill-resistance tests on the keyboard, drop tests from up to 120 cm, Rump Pressure tests up to 50 kg, and many more.

·         Worry-Free Support: Premium enterprise-grade backing that includes 9 am-to-9 pm expert tech assistance (Mon–Sat) and an unmatched local support ecosystem reaching over 95% of regional business locations in Central and Southern Tamil Nadu.

·         Worry-Free Battery Life and Charging: Designed to keep professionals productive all day, without the stress of running out of power. With long‑lasting batteries and fast USB‑C charging (5V–24V) up to 90W, business users can stay mobile and focused on their work instead of waiting for devices to recharge. The innovative charger also supports with PD + PPS as one reliable solution for smartphones and other USB‑C devices as well.