New Delhi, April 14: ASUS announced the opening of pre-orders for its latest premium Zenbook lineup in India, bringing its “Design You Can Feel” philosophy to life. The new range includes the flagship Zenbook S14, Zenbook DUO, and Zenbook A14, alongside the newly introduced Zenbook A16 and a refreshed Vivobook portfolio.
The devices will be available across ASUS Exclusive Stores, ASUS E-shop, Flipkart, Amazon, and authorised retail partners starting April 21, while the Zenbook A16 will be available at a later date.
Premium Design Meets Material Innovation
Focused on delivering a refined and tactile user experience, the lineup underscores ASUS’ continued investment in material innovation and portability. Featuring Ceraluminum™, a proprietary material designed to enhance durability while maintaining a premium finish, the devices combine strength with ultra-lightweight form factors.
Powering the new lineup are next-generation platforms, including Intel Core Ultra processors and Qualcomm Snapdragon X2 Elite series processors, enabling advanced AI capabilities and efficient on-device performance.
Pre-orders for the Zenbook series are open from April 14 to April 20, with limited-period benefits including extended warranty, accidental damage protection, and exclusive accessories for select models.
Leadership Perspective
Commenting on the launch, Arnold Su, Vice President, Consumer and Gaming PC, ASUS India, said:
“With this new lineup, we are reinforcing our focus on delivering meaningful user experiences through design, performance, and innovation. From advanced materials like Ceraluminum™ to thinner, lighter form factors, our goal is to create devices that are powerful, intuitive, and comfortable to use.”
Product Highlights
Zenbook S14: Ultra-Portable Performance
The Zenbook S14 features an ultra-slim and lightweight design built with a Ceraluminum™ chassis. It comes with a 14-inch 3K ASUS Lumina OLED display and delivers long battery life for uninterrupted productivity. Powered by Intel Core Ultra Series processors, it supports efficient multitasking and AI-assisted workflows.
Zenbook DUO: Dual-Screen Productivity
The Zenbook DUO introduces dual 14-inch OLED touch displays with high refresh rates, enabling seamless multitasking across screens. Designed for modern workflows, it combines performance with versatility and extended battery life in a premium form factor.
Zenbook A Series (A14 & A16): Lightweight AI PCs
The Zenbook A14 and A16 offer ultra-light portability with a premium design. Powered by Snapdragon X2 series processors, the devices deliver strong AI performance, seamless multitasking, and long battery life for productivity and entertainment on the go.
Vivobook Classic Series: Smarter Everyday Computing
The Vivobook 14 and 16 bring AI-powered features such as search, summarisation, and task management to everyday users. Equipped with AI cameras and enhanced security features, they ensure a smooth and secure computing experience.
Vivobook S Series: Performance for Creators
The Vivobook S14 and S16 feature sleek metallic designs, long battery life, and powerful Intel Core Ultra processors, making them ideal for creators and professionals seeking performance and portability.
