A premium beauty experience bringing together innovation, celebrity engagement and experiential retail at Ambience Mall, Vasant Kunj

 

New Delhi, Sept 26: Ambience Mall, Vasant Kunj, hosted the launch of L’Oréal Professionnel’s Keratin Alpha Sleek range with Bollywood actor Tara Sutaria at Nykaa Luxe’s first flagship store at Ambience Mall, Vasant Kunj, bringing together premium beauty, celebrity engagement and an immersive consumer experience at one of Delhi’s leading lifestyle destinations.

Arjun Gehlot, Director, Ambience Group, said, “At Ambience Malls, our vision has always been to build a destination that brings together a strong mix of brands and offer consumers something beyond just shopping. We look at retail as an evolving experience, where the right brands, the right environment and the right consumer connect come together to create lasting value. As the beauty category continues to grow and become an increasingly important part of the premium retail landscape, we see an opportunity to further strengthen this mix with brands that bring strong expertise and innovation to the consumer. Our focus is on creating an environment where consumers can discover new products, engage with brands and experience the best that the beauty and lifestyle ecosystem has to offer. We believe our platform provides brands with an opportunity to connect with consumers in a premium retail environment, while adding greater depth and value to the overall consumer experience.”

The launch hosted at Nykaa Luxe’s flagship store at Ambience Mall, Vasant Kunj, adds to the destination’s portfolio of premium beauty experiences and brand-led consumer engagements, further strengthening its positioning as a destination where fashion, beauty, luxury and lifestyle come together.