Mumbai, Feb 26: As Indian consumers increasingly gravitate towards premium, performance-led beauty solutions backed by credibility and consistency, Oriflame, the Swedish holistic beauty and wellbeing brand, has announced actor Karishma Tanna as the face of its NovAge+ advanced skincare range and Supreme Tribute Ezzénza fragrance. The association underscores Oriflame’s focus on strengthening its premium skincare and fragrance portfolio in India.
Developed at Oriflame’s Skin Research Institute in Sweden, NovAge+ is built on a portfolio of patented skin technologies that address multiple signs of ageing. These include Bio Aspartolift, designed to support collagen and elastin production to improve firmness; Oripeptide-3, a natural origin peptide technology that helps reduce fine lines and wrinkles; Bio Lumilock, which works on uneven skin tone and pigmentation; and Bio Re:Barrier, developed to strengthen the skin’s moisture barrier. Clinical testing on the NovAge+ range shows visible improvements in skin smoothness, radiance, and firmness within two weeks of consistent use, while supporting long-term skin resilience over time.
The NovAge+ range is designed as a four-step skincare routine including cleanse, eye care, targeted boosters, and moisturisation, complemented by intensive treatment capsules and rejuvenating masks, allowing the patented technologies to work in synergy across skin concerns such as firmness, radiance, wrinkles, and barrier repair.
Alongside skincare, Supreme Tribute Ezzénza represents Oriflame’s premium fragrance offering. Crafted as a long-lasting parfum with an elegant ambery-floral profile, the fragrance is positioned as an expression of sophistication and confidence, reinforcing Oriflame’s sensorial storytelling within the premium fragrance category.
Actress Karishma Tanna, known for her work across television and digital entertainment and winner of the Bigg Boss 8 title, brings contemporary relevance and credibility to the collaboration. Her association reflects Oriflame’s intent to connect with consumers who value authenticity, consistency, and a balanced approach to beauty and self-care.
Commenting on the collaboration, Abhishek Chakraborty, Head of Brand Communication, Digital, and PR, Oriflame India, said,
“Skincare and wellness continues to be a strategic focus for Oriflame, particularly in the premium segment where consumers are seeking solutions that are both effective and thoughtfully formulated. NovAge+ represents our strongest science-led skincare credentials, while Supreme Tribute Ezzénza reflects the sensorial side of our portfolio. Karishma’s association brings credibility and modern relevance to these ranges, aligning well with our long-term vision for the brand in India”
Sharing her perspective, Karishma Tanna said
“I have always believed that skincare is about consistency and choosing products that work with your skin over time. NovAge+ fits naturally into my routine because it is rooted in research and designed for long-term skin health. Supreme Tribute Ezzénza complements that experience, offering a sense of quiet confidence and personal expression. Oriflame’s approach to beauty resonates with how I view self-care today.”
The NovAge+ skincare range is anchored by its complete routine sets, priced at INR 13,500, designed as a comprehensive regimen delivering targeted results across key skin concerns, while Supreme Tribute Ezzénza is priced at INR 3,419. Both are available on in.oriflame.com, and through Oriflame’s network of brand partners.
Through this collaboration, Oriflame continues to strengthen its premium skincare and fragrance narrative in India, balancing science-led innovation with sensorial appeal while responding to evolving consumer expectations around trust, efficacy, and elevated beauty experiences