Mumbai, Feb 04: Audi India today unveiled My Auras, a first-of-its-kind in-vehicle experience designed to redefine luxury vehicle ownership through a deeply personalised, multi-sensory driving journey. The innovative feature blends intuitive technology with emotional well-being, creating an atmosphere of tranquillity, comfort, and connection between the driver and the vehicle.
A testament to Audi’s philosophy of Vorsprung durch Technik, My Auras transforms every drive into a curated experience by seamlessly integrating technology, mood, and lifestyle. Available through myAudi Connect and integrated directly into compatible Audi vehicles, the feature elevates ownership beyond mobility into a hyper-personalised lifestyle experience.
The My Auras interface offers one-touch access to a range of in-car functions, including ambient lighting, climate control, aromatisation, massage and ventilation settings, along with integrated Apple Music—allowing drivers to create the perfect atmosphere effortlessly.
Commenting on the launch, Balbir Singh Dhillon, Brand Director, Audi India, said,
“At Audi India, Vorsprung durch Technik is about creating experiences that adapt to our customers’ lives. In line with our customer-centric approach, My Auras represents our vision of hyper-personalised luxury. Today’s users expect technology that understands their moods and moments, and My Auras delivers that—ensuring every drive feels intentional, whether calming, energising, festive or celebratory.”
Key Highlights of My Auras
One-click multi-sensory control:
Drivers can activate a complete in-car atmosphere with a single touch, simultaneously adjusting lighting, music, temperature, seat comfort, massage functions and ventilation—eliminating the need to manage multiple settings individually.
Redefining stress-free driving:
Designed to promote relaxation and mental well-being, My Auras helps users unwind during daily commutes and long journeys. Integrated access to roadside assistance and vehicle service features further enhances peace of mind.
Celebrating life’s moments:
Recognising that driving is an extension of everyday life, My Auras offers customisable festive themes aligned with cultural and seasonal celebrations. A special birthday mode can also be activated automatically, creating a memorable and personalised in-car experience.
The My Auras feature scales intelligently across Audi India’s portfolio, including the Audi A4, Q3, Q3 Sportback, Q5, A6, Q7, Q8, RS Q8 and Q8 e-tron models. Customers can access the experience via the myAudi Connect app on their iPhones or directly through the vehicle’s infotainment system.
My Auras is designed exclusively for iOS users and is supported on select iPhone models and iOS versions. Feature availability applies to Audi vehicles from Model Year 2024 onwards.