Jaipur: For decades, black has been the undisputed symbol of power in menswear. Sharp, commanding, and authoritative, it dominated wardrobes built around formality and control. Today, however, modern masculinity is being redefined. In its place, a quieter form of confidence is emerging. One that favours subtlety over severity and expression over rigidity. This evolution has given rise to soft power dressing, where pastels are becoming the new markers of strength.
At the centre of this shift is a growing understanding that confidence no longer needs to be loud. Modern men are gravitating towards colours that communicate ease, clarity, and self-assurance. Pastels, once considered delicate or unconventional in menswear, are now being embraced as symbols of assured style.
“Power today is not about intimidation. It is about presence,” says Chirag Sogani, Founder of Pleyne.
“When a man is comfortable in softer colours, it shows confidence without effort.”
The Psychology of Pastels
Colour plays a powerful role in how clothing is perceived. While darker tones project authority, softer shades communicate approachability and emotional intelligence. Pastels offer balance. They retain sophistication while allowing room for individuality.
This shift reflects broader cultural changes. As workplaces become more flexible and lifestyles more fluid, menswear is adapting to reflect personal identity rather than hierarchy. Pastels fit naturally into this narrative. They feel modern, thoughtful, and relevant across settings.
Pleyne embraces this change by incorporating refined pastel tones into its contemporary menswear range. Designed with clean structure and thoughtful detailing, the garments allow colour to enhance the silhouette rather than dominate it.
Redefining Masculinity Through Colour
Soft power dressing challenges long-held assumptions about masculinity. Strength is no longer measured by how imposing a look appears, but by how comfortably it reflects the wearer.
“Menswear is becoming more human,” Chirag explains.
“Men are no longer dressing to fit a mould. They are dressed to express who they are.”
By pairing pastel palettes with structured tailoring and textured fabrics such as corduroy, Pleyne ensures that softness never compromises strength. The result is clothing that feels balanced and intentional, appealing to men who value clarity in design.
Where Subtlety Meets Craft
Pleyne’s current collection reflects this philosophy across a premium menswear range. The focus remains on wearable luxury, where fabric choice, contrast detailing, and refined stitching elevate everyday dressing.
Rather than relying on bold graphics or heavy branding, the designs allow colour and texture to speak. Pastels are used with restraint, creating garments that feel composed and versatile. They transition seamlessly from casual environments to more elevated settings.
This approach reinforces the idea that modern power dressing does not rely on extremes. It exists in nuance and precision.
The Future of Power Dressing
As menswear continues to evolve, the dominance of black is giving way to a broader colour conversation. Pastels are no longer a seasonal experiment. They are becoming a permanent part of the modern wardrobe.
Soft power dressing represents a mindset shift. One where confidence is internal, style is intentional, and clothing becomes an extension of personality rather than performance.
“At Pleyne, we believe that real power is quiet,” Chirag concludes.
“It is reflected in choices that feel natural, considered, and true to the individual.”
In embracing pastels, modern men are not abandoning strength. They are redefining it. And in doing so, they are shaping a new, more nuanced language of menswear.