MumbaI, Jan 21:Eros Innovation today announced its strategic foray into education with the launch of Eros AIVidya, a next-generation learning initiative designed to re-skill and empower the creative arts industry through ethically trained artificial intelligence.

Envisioned as a modern Gurukul for the AI age, Eros AIVidya integrates creativity, culture, and technology to enable students and professionals to become AI-augmented filmmakers, actors, writers, singers, composers, and digital creators. The platform leverages advanced AI tools purpose-built for the creative economy, while firmly prioritising ethical governance and creative rights.

The first Eros AIVidya Centre will be implemented in partnership with Achariya Educational Public Trust, which administers institutions affiliated with Pondicherry University.

AI for Creative Expression, Not Replacement

Eros AIVidya is founded on the principle that AI should amplify human creativity, not replace it. The platform is powered by Eros GenAI models, trained exclusively on licensed content, proprietary intellectual property, and culturally grounded datasets—ensuring responsible, transparent, and industry-compliant AI usage.

Learners will gain hands-on experience across key creative disciplines, including:

• Film direction, screenwriting, and story development

• Acting, performance augmentation, and digital avatars

• Music composition, voice synthesis, and sound design

• Virtual production, VFX, and immersive storytelling

• Ethical AI governance and creative-rights protection

The curriculum is closely aligned with real-world creative workflows, preparing learners for careers across cinema, OTT platforms, music, gaming, animation, and immersive media.

Achariya Named First Implementation Partner

As the inaugural physical implementation of the AIVidya model, Eros Innovation has partnered with Achariya Educational Public Trust, which administers Achariya College of Engineering Technology and Achariya Arts and Science College.

Through this collaboration, a Centre for Ethical AI & Creative Technologies will be established on the Achariya campus, serving as the launchpad for AIVidya’s academic and industry programs.

The Centre will feature:

• AI compute labs powered by Eros GenAI models

• Virtual production and immersive media studios

• Music, voice, and performance AI laboratories

• Faculty development programs, industry masterclasses, and live projects

• Accredited academic delivery under university norms

Academic governance will remain with Achariya institutions, while Eros AIVidya will lead curriculum design, AI infrastructure, and industry integration.

A Blueprint for India’s Creative-AI Talent Economy

Eros AIVidya is envisioned as a scalable national and global model, with plans to expand across institutions, disciplines, and regions. The initiative seeks to bridge the gap between traditional education and the rapidly evolving creative economy by combining:

• Ethical AI adoption

• Cultural and creative literacy

• Industry-ready skills

• Future employment pathways

Through this approach, Eros Innovation aims to contribute meaningfully to India’s ambition of becoming a global hub for creative, ethical, and culturally rooted AI talent.

Leadership Commentary

Ridhima Lulla, Co-Founder, Eros Innovation, said:

“Eros AIVidya represents our belief that the future of education lies at the intersection of creativity, ethics, and technology. Through ethically trained Eros GenAI models and strong academic partnerships like Achariya, we are building a new pathway for creators to thrive in the AI era—without compromising values, rights, or artistic integrity.”

Dr. J. Arawindhan, Managing Director, Achariya Group of Educational Institutions, said:

“This partnership with Eros Innovation enables us to establish an Immersive AI and Ethical Technology Centre at Achariya, integrating artificial intelligence and industry-led training into our academic ecosystem. Eros Innovation’s leadership in ethical AI and creative technologies gives this initiative strong industry relevance and reflects our commitment to preparing students with future-ready skills.”