Mumbai, Feb 06: This Valentine’s Day, Instamart is proving that romance in 2026 goes far beyond roses and greeting cards. The quick commerce platform has gone viral with its limited-edition ‘Bouquets for All Love Languages’, a playful yet insightful take on modern gifting that reflects how India’s expressions of love are evolving.
From condom bouquets and protein bar stacks to snack assortments, chocolates, grooming essentials, and even flower-shaped hair clips, Instamart’s unconventional bouquets have sparked widespread buzz across social media. The response highlights a clear cultural shift, especially among Gen Z and young millennials, who increasingly value humour, practicality, and personal connection over traditional, predictable gestures.
Instamart’s Valentine’s Day assortment mirrors changing consumer behaviour, where love languages are expressed through shared routines, late-night cravings, wellness choices, and inside jokes. Roses may still charm, but snacks you finish together and self-care products chosen with intent are fast becoming the new symbols of affection.
Shopping data reinforces this trend. Evening and late-night orders have seen a spike in comfort snacks, chocolates, wellness products, and ice creams. In metro cities, alternative bouquets, snack hampers, and self-care combinations are gaining popularity, while classic rose bouquets continue to perform strongly in non-metro markets—showing that romance isn’t fading, just becoming more personalised.
Last Valentine’s Day, rose orders on Instamart peaked at 666 orders per minute, with Bengaluru recording a high of 1,780 orders per minute for roses and chocolates combined. More recently, categories such as grooming kits, bath and body care combos, and assorted snack hampers have emerged as popular gifting choices on the platform.
The campaign has also resonated strongly online. A LinkedIn user noted,
“When a trend lives on Instagram long enough to become a behaviour, it stops being content and starts becoming a cue. Instamart turning these viral bouquets into actual products is where innovation really shows up.” Others quickly chimed in with requests for skincare and Biscoff-themed bouquets, further amplifying the conversation.
By turning cultural cues into instantly accessible products, Instamart is reinforcing the idea that meaningful gestures don’t always need weeks of planning. Sometimes, it’s the unexpected gift delivered right on time that says it all.