India, 3rd November, 2025: As part of its growing commitment to sustainability and conscious consumerism, Juliet Apparels, one of India’s most trusted intimate wear brands, is proud to announce the re-launch of its widely loved Period Panty, now backed by enhanced quality through rigorous R&D and a complimentary biodegradable sanitary pad included in every pack.
With a mission to empower women through comfort and care while reducing environmental impact, Juliet’s latest innovation blends eco-conscious design with high-performance functionality. The improved Period Panty offers greater absorbency, enhanced fabric durability, and superior comfort all without compromising on style. It is currently available in two colors, with six new color options set to launch soon, catering to the growing demand for both sustainability and self-expression.
“This relaunch marks a significant step in our eco-conscious journey. As a brand deeply rooted in the everyday realities of Indian women, we understand the need for products that are both kind to the body and the planet,” said Abhay Trevadia, Director, Juliet. “While we encourage the use of re-usable period panties as a sustainable choice, we strongly discourage misleading ‘no-pad’ claims, as they compromise hygiene and women’s well-being. To ensure safe usage, every Juliet Period Panty pack comes with a biodegradable pad and clear instructions, helping women make informed and responsible menstrual choices.” Said, Mr. Abhay Trevadia, Director, Juliet Apparels.
From the beginning, Juliet has listened to women and built products around their needs. Backed by rigorous research and shaped by continuous consumer feedback, the re-launch reflects one clear promise: comfort, hygiene and quality never takes a backseat.
This initiative is also a response to the growing number of eco-aware consumers seeking products that align with their values. Juliet’s re-engineered Period Panty is designed to meet modern comfort, performance, and sustainability standards, making it a smart choice for women across age groups.