Jaipur, 4th February 2025 – The Jaipur Literature Festival’s remarkable 18-year journey would not have been possible without the continued support of their partners. Their dedication to promoting literature, art, and free expression has been instrumental in shaping the Festival’s success.
Anil Agarwal Foundation’s support for the Festival exemplifies a shared belief in the transformative power of storytelling. As Priya Agarwal Hebbar, Non-Executive Director of Vedanta Limited and Chairperson of Hindustan Zinc Limited, expressed, “Stories have the power to connect minds and inspire change. With its celebration of diverse voices and global themes, the Jaipur Literature Festival creates a space for ideas to flourish and to foster dialogue on the soft power of storytelling.”
The Anil Agarwal Foundation’s dedication to fostering sustainable growth and supporting communities through their initiatives in Rajasthan perfectly aligns with the spirit of the Festival. Their vision of blending culture and progress is reflected in the way the Festival nurtures stories of change, inspiring collective growth for a better future. Sessions at the AAF Bagaan this year focused on oral storytelling traditions. The speakers at the venue included Yatindra Mishra, Ira Tak, Tasneem Khan, Ritvik Singh, Badri Narayan, and M. K. Raina.
Maruti Suzuki, our Associate Partners, have always been committed to supporting arts and literature, reflecting their dedication to societal enrichment and reaching people who value innovation and cultural involvement. At the 18th edition of the Jaipur Literature Festival Maruti presented several session including those featuring – Kailash Kher, Amitabh Kant, Vir Sanghvi, Mukesh Bansal, and William Dalrymple.
The Jaipur Literature Festival 2025 placed a special emphasis on conservation and the environment. As a brand deeply committed to sustainability and heritage, Godawan aligns with the Festival’s vision of fostering dialogue on ecological preservation. Speaking about the association, Diageo India’s Chief Innovation Officer, Vikram Damodara, said: “The Jaipur Literature Festival and Godawan share a common ethos: a deep respect for heritage, craftsmanship, and the power of stories. Just as the Festival brings to life timeless narratives and diverse voices, at Godawan, we have been weaving a story of tradition and innovation, rooted in the vibrant culture of Rajasthan. This association is a celebration of those values, and a fostering of meaningful dialogue and appreciation for Indian artistry.” At the Festival, Godawan presented a session called, The First Eco-Warriors: The Extraordinary Stories of the Bishnoi, with Martin Goodman and Narendra Budhnagar Bishnoi introduced by Akhilesh Sheoran, Brand Ambassador, Godawan.
Mr. Sanjay Agarwal, Promoter, MD & CEO, AU Small Finance Bank, said, “We are incredibly grateful to the nationally and internationally renowned speakers, authors, and thought leaders who made this year’s Jaipur Literature Festival a resounding success. Over five enriching days, their invaluable insights and engaging discussions have truly enriched the festival and inspired countless individuals. A heartfelt thank you also goes to the people of Rajasthan, and audiences across the world, whose enthusiasm and unwavering support continue to elevate JLF’s reputation as a global cultural event. As an integral part of Teamwork Arts, I feel ecstatic that this year’s festival highlights the power of literature to foster dialogue, innovation, and change. We remain committed to furthering this mission in the years to come.
The 18th Jaipur Literature Festival is proud to have VIDA as the Powered by partner, in a collaboration that underscores its commitment to “A New Chapter in the World of Electric Mobility.” Set against the Festival’s dynamic backdrop, VIDA’s immersive displays offered a unique fusion of literature and cutting-edge technology, reflecting its vision for a progressive future. Visitors explored three experiential zones, including a life-sized book installation featuring a VIDA electric scooter, a concept showcase unveiling two futuristic scooter designs, and an exclusive VIDA V2 display that brings together performance and innovation. Swadesh Srivastava, Chief Business Officer of Hero MotoCorp, shared, “At VIDA, we are shaping the future of mobility with innovative solutions that empower the customers of today… We are opening new possibilities in electric mobility, ensuring seamless, uninterrupted journeys for all.”
The Festival’s Online Bookstore Partner was Amazon, valued for their continued support. Rajarshi Guin, Director of Amazon India, shared, “Books have always been at the forefront of our journey, both globally and in India. From our inception to today, we remain committed to making reading accessible to every corner of the world. Our partnership with the Jaipur Literature Festival is a testament to that commitment. This year marks our fifth year of association with the Festival, and we are proud to be the Official Online Bookstore Partner. At Amazon India, we continue to build a robust portfolio of books, offering customers an expansive selection and an unparalleled shopping experience. Attendees had the opportunity to access a curated collection of titles launched by bestselling authors during the Festival through our specially-designed store.”
iStart Rajasthan, the flagship initiative of the Department of IT & Communication, Government of Rajasthan, is fostering inclusivity and job creation across sectors like IT, manufacturing, healthcare, and agriculture. It supports startups, especially from underserved communities such as women and rural entrepreneurs. So far, 5,014 startups have been registered, creating 34,305 jobs and attracting a total investment of ₹953 crore. The state government has also allocated ₹75 crore as matching funds for startups, with special provisions for women-led and Green IT startups. iStart showcased their work at the Jaipur Literature Festival 2025, with 130 startups showcasing their innovations over five days. This platform connected them with national and international audiences, helping them secure new orders and boost sales. The 2025 edition provided startups with unparalleled exposure, access to investors, and strategic networking opportunities, making it a valuable space for entrepreneurial growth.
“The Festival has once again proven to be a dynamic platform where literature, culture, and innovation converge. The participation of startups this year has added a new dimension, fostering creativity and entrepreneurship in an inspiring literary environment,” said Smt. Archana Singh, Secretary, Department of IT & Communication, Government of Rajasthan.
With Gratitude Preeta Singh, President, Teamwork Arts said, “A heartfelt thanks to the Anil Agarwal Foundation, our Social Impact Partners, our Associate Partners Maruti Suzuki, and VIDA for powering us. We appreciate Godawan for supporting our environmental vision, and Taj Mahal Tea for those sukoon ke pal they provided. Gratitude to our Hydration Partner Vedica, Rajasthan Tourism and Delhi Tourism for their
ongoing support. Special thanks to the Hawthorn Foundation, Jan Michalski Foundation, US Embassy, Embassies of the Netherlands, Norway, US and Austria, the Holberg Prize, the European Union, European Union Prize for Literature, UN India, Mukesh Bansal, Harvard University Press, iSTART, and Lacoste.”