Hyderabad, Jan 28: ITC Master Chef, one of India’s most trusted brands in the frozen foods category, has strengthened its leadership with the launch of Piri Piri Prawns — a bold, flavourful addition designed for seafood enthusiasts seeking a juicy, restaurant-style snack at home.

While prawns are a favourite for many, their perceived cooking complexity often discourages home preparation. ITC Master Chef Piri Piri Prawns solves this with easy-to-use masala mix sachets that can be added to prawns and cooked to perfection in minutes.

The product combines the natural juiciness of freshly frozen prawns — frozen within 15 hours of harvesting to preserve taste — with the fiery, tangy notes of Piri Piri masala. Each pack includes two Piri Piri Masala sachets, offering the perfect balance of convenience, taste, and ITC Master Chef’s renowned quality. Rich in protein and ready in minutes, these prawns are ideal for quick meals or foodie gatherings, making every bite a moment to savour.

Speaking on the launch, Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods at ITC Limited, said:

“At ITC Master Chef, our endeavour has always been to delight consumers with high-quality, convenient, and delicious food solutions. With Piri Piri Prawns, we aim to bring restaurant-style food right into home kitchens — delivering the perfect balance of freshness with flavour. This launch is another step forward in strengthening our non-veg portfolio and driving deeper category penetration.”

With this launch, ITC Master Chef continues to expand its ready-to-cook delicacies that offer a gourmet experience at home — from chicken snacks and cheesy delights to now, flavour-rich prawns that deliver a fiery, delicious bite.