India, September 10, 2025: Royal Enfield, the global leader in the mid-size motorcycle segment, today announced that the brand will pass the full benefit of GST rate reduction to its customers across its motorcycle business, service, apparel and accessories range, following the recent reforms introduced by the GST Council. With this move, Royal Enfield’s iconic 350cc range, will become more accessible for motorcycling enthusiasts across the country. For more than 350cc range, the prices will change as per the new GST rates. The motorcycles with new pricing will be available to customers starting September 22, 2025.

An icon of authentic motorcycling, Royal Enfield is known for manufacturing aspirational and best in class motorcycles. The 350cc segment has been the backbone for the mid-size motorcycle segment and this price reduction further strengthens Royal Enfield’s commitment to making the dream of owning a Royal Enfield a reality for millions of enthusiasts.

Speaking on the development, B Govindarajan, Managing Director – Eicher Motors Ltd., and Chief Executive Officer – Royal Enfield said: “The Government of India’s latest GST reform will not only make motorcycles under 350cc more accessible but will also excite the first-time buyers. Royal Enfield is delighted to announce that we are passing the full GST benefit of the price revision directly to our consumers, opening the world of Royal Enfield to an even larger community of riders. The 350cc segment, powered by our advanced platform, continues to deliver the perfect balance of heritage, performance and reliability and with the reduced prices, is now even more appealing for riding enthusiasts. Our endeavor has always been to offer a pure motorcycling experience to riders, and this move enables us to make significant progress on that journey and we are hopeful that this will help further fuel the thriving two-wheeler industry in India.”

Over the years, Royal Enfield has not only created motorcycles but also built a culture that celebrates exploration, individuality, and timeless design. This step will only ensure that the Royal Enfield journey continues to inspire and welcome a new generation of motorcyclists who seek authenticity, adventure, and the joy of riding.