Pune, January 2025: Premium baby bath & skin care brand, CITTA, proudly unveils its first-of-its-kind baby care range with humus extract. The Pune-based brand brings the advantages of nature into its two new products – Protecting Body Lotion and Protecting Sunscreen, both enriched with humus extract to restore the skin’s microbiome, stimulate skin immunity, and enhance skin health.
Humus extract, a key ingredient in CITTA’s ‘Protection Range,’ replicates the beneficial properties of natural soil exposure that children often get while playing outdoors. Scientific studies have demonstrated that contact with diverse microorganisms in soil can bolster the immune system and improve overall health. The range includes a calculated amount of humus extract, which contains unique microbiome-restoring properties from Finnish nature. Scientifically proven to stimulate skin immunity and recreate a natural balance, the ‘Protection Range’ is meticulously curated to enhance the little one’s skin health and resilience.
Inspiration from Tradition
The concept of children playing in the mud is deeply ingrained in Indian tradition, symbolizing the wholesome and natural upbringing that strengthens their immunity. CITTA draws inspiration from this age-old wisdom to bring a modern, scientifically-backed twist to baby care, ensuring that the benefits of natural soil exposure are available in a convenient and safe form.
Product Highlights
- Protecting Body Lotion: This lotion, enriched with humus extract, hydrates and protects delicate baby skin while modifying the rate of water loss through occlusive agents like almond butter and humectants such as aloe vera extract. Additionally, ingredients like calendula oil help soothe sunburns, reduce inflammation, and promote skin healing.
- Protecting Sunscreen with SPF 70 PA++++: Offering broad-spectrum protection against UVA and UVB rays, this sunscreenreduces the risk of sunburns and other skin-related issues. Enriched with safe UV filters, aloe vera, almond butter, and Himalayan apricot oil, the sunscreen protects and nourishes delicate skin. Like the body lotion, the sunscreen includes humus extract to support the skin’s natural microbiome, stimulate skin immunity, and enhance its resilience and health.
“The motivation to come up with CITTA’s first-of-its-kind Protection Range with humus extract stemmed from a deep desire to offer the little ones the best of nature and science. We wanted to formulate a product range that not only nourishes and protects their delicate skin but also stimulates their skin immunity. Inspired by the age-old tradition of children playing in the mud and the proven benefits of natural soil exposure, we, at CITTA, saw an opportunity to bring those benefits into a modern, safe, and effective skincare solution. CITTA’s Protection Range is a fusion of tradition, innovation, and scientific research, crafted with the well-being of our little ones in mind,” – Akanksha Sharma, CEO & Co-Founder, CITTA.
Dermatologist-approved, the formulation of CITTA’s ‘Protection Range,’ is free from parabens, sulfates, and toxic elements, making it safe for children’s delicate skin.