Bhubaneswar, Sept 20: Chandi Bhandar, Odisha’s leading silver jewellery brand, has launched its festive jewellery line, the Navakriti Collection, ahead of the Durga Puja season. The new collection was introduced at the brand’s Sahid Nagar outlet on Friday.

Inspired by the nine divine forms of Goddess Durga celebrated during Navratri, the collection showcases a blend of tradition, spirituality, and craftsmanship. Each design symbolises elements such as strength, purity, and devotion — key themes of the nine-day festival.

The Navakriti Collection is crafted in sterling silver with an oxidised finish and features a unique integration of Navaratna gemstones. It includes seven natural stones — Ruby, Pearl, Emerald, Yellow Sapphire, Blue Sapphire, Hessonite, and Cat’s Eye — along with two synthetic options, Red Coral and Zircon, offering a balance of heritage appeal and affordability.

To mark the festive launch, Chandi Bhandar is offering a 30% discount on making charges across the collection.

Since its inception in 2013, Chandi Bhandar has expanded to become the largest silver jewellery chain in Odisha, with a network of 24 outlets across the state. The brand continues to build customer trust with services such as lifetime free cleaning, transparent hallmarking, and flexible exchange policies.

The Navakriti Collection aims to blend cultural symbolism with modern aesthetics, making it a timely and meaningful choice for festive shoppers.