New Delhi, Sep 30: Campus recruitment in India is maintaining steady momentum, with companies continuing to bring fresh graduates into their workforce and salary packages expected to rise by up to 7 per cent, according to a recent report.

The hiring trend reflects continued demand for young talent as businesses expand their teams and prepare for changing skill requirements. Employers across technology, engineering, financial services, consulting and other sectors are assessing fresh graduates for a range of entry-level roles.

Companies are also becoming more focused on practical and industry-relevant skills while recruiting from campuses. Knowledge of emerging technologies, problem-solving ability, communication skills and internship experience are increasingly becoming important considerations during the hiring process.

Demand for technology skills remains significant, particularly in areas such as Artificial Intelligence, data analytics, cloud computing, cybersecurity and software development. At the same time, opportunities are also being created in business, finance, operations, sales and other functions.

For graduates, the changing recruitment environment places greater emphasis on being job-ready. Academic qualifications remain important, but exposure to real-world projects, internships and emerging technologies can help candidates demonstrate their ability to contribute in a professional environment.

The expected salary growth of up to 7 per cent also indicates that companies continue to recognise the importance of attracting capable entry-level talent despite a selective hiring environment.

As businesses adapt to new technologies and evolving market needs, campus recruitment is expected to remain an important channel for building their future workforce and providing young professionals with opportunities to begin their careers.