Chandigarh, 22nd July, 2026: Isvari opens Artisanal by Isvari, its new sterling silver label, with the brand’s first boutique in Chandigarh. The launch marks Isvari’s entry into bridal silver, a category the house has never worked in before, and positions Artisanal by Isvari among the first houses in the country to bring 925 sterling silver, set with natural gemstones and pearls, to Indian brides.
“Silver lets us give brides pieces that are bigger, bolder and more considered, at a fraction of the investment gold demands,” said Manik Jain, Creative Director of Isvari. “Every piece carries the value of the metal itself, and the gemstones we set into it add to that. This is jewellery a bride can wear every day, gift to the people she loves, and hold as an asset.”
Silver prices have risen steadily through 2025 and 2026, and the metal now carries genuine investment weight alongside its design appeal. Artisanal by Isvari builds its bridal proposition directly on this shift. A bride can commission pieces that are larger, heavier and more elaborate than she could in gold or diamond, at a fraction of the cost, while the silver itself retains value as a precious metal. Set with natural gemstones, each piece carries built-in appreciation potential on top of its craftsmanship. This is an investment, not a spend.
The collection is handcrafted in 925 sterling silver and designed to move between the wedding day and everyday wear. Where bridal jewellery has traditionally been reserved for lockers and special occasions, Artisanal by Isvari pieces are built for daily use, giving brides jewellery they will actually wear rather than store.
Silver forms the base of every piece, and the house builds its bridal statement on top of it with rubies, sapphires, tanzanite, emeralds, pearls, and Japanese Keishi and cultured pearls. The result is a collection heavy in colour and presence, with enough range for a bride to build her full bridal wardrobe across ceremonies. Because the base is silver rather than gold, this scale of colour and stonework comes at a fraction of the cost, while remaining an investment in its own right.
The range extends beyond bridal wear into gifting, with pieces designed for weddings, anniversaries, engagements and festivals, alongside a cufflinks line that brings the same investment logic to menswear. Every piece is priced to make substantial jewellery accessible without asking the buyer to compromise on scale or craftsmanship.
The Chandigarh boutique houses the full Artisanal by Isvari collection and introduces the brand’s silver bridal proposition to a market that has, until now, seen sterling silver treated as fashion jewellery rather than a serious bridal or investment category.