Mumbai, July 17: The Bear House, India’s direct-to-consumer menswear brand, announced that it has crossed 500 points of sale nationally and internationally a milestone that underscores the brand’s rapid transformation from an online-first challenger to one of India’s most widely distributed menswear players.

The expansion spans 25 exclusive brand outlets, including 23 stores across India and two in the UAE, alongside a growing network of large-format and multi-brand retail partnerships that together make up the brand’s 500+ points of sale. The Bear House plans to add 30 more stores in the current financial year as it continues to scale its offline footprint.

“What started as a INR1.5 crore business in 2017 has grown into an estimated INR270 crore brand today, and this 500-point-of-sale milestone reflects just how far our retail ambitions have come in a very short time,” said, The Bear House. “We built our entire physical retail presence from near zero in just the last couple of years, and we’re not slowing down.” 

The brand is backed by a recent ~INR60 crore Series A raise and has laid out a roadmap toward INR1,000 crore in revenue in the coming years. The Bear House is sold across 10+ marketplaces, including Myntra, Amazon, Ajio, Flipkart, Nykaa, and Tata CLiQ, and is recognized as India’s #1 D2C Brand and #1 in Myntra’s Men’s Work Wear Shirts category, as well as part of Myntra’s Rising Star Program – top rank in marketplaces overall. 

As The Bear House has scaled, its average order value has climbed from INR750 to nearly ₹1,700 online, and to approximately INR 5,000 in retail, reflecting the brand’s deliberate move upmarket. The brand now spans 18 categories, with recent non-apparel launches including sneakers and perfume.

The Bear House designs refined basics shirts, polos, chinos, denim, and outerwear for India’s 18–38-year-old urban male: working professionals, business owners, and college students seeking elevated, effortless style without a premium price tag. The brand’s positioning clothing that moves seamlessly “from boardroom mornings to weekend hangouts” has been central to its rapid adoption across both digital and physical retail.

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