By- Mr. Sandip Weling, Chief Business Officer, Global Retail and Whole-time Director, Aptech Limited 

 “On this World IP Day 2026, we celebrate how intellectual property (IP) fuels innovation, protects creativity, and drives economic growth in the digital era. In the world of online and video-first content, IP plays a vital role in safeguarding original characters, storylines, game mechanics, virtual assets, and immersive experiences, empowering creators and studios to innovate with confidence. At Aptech, this is especially relevant to the immersive and rapidly expanding media & technology landscape. With specialized pathways in IP Development and Storytelling, across our AVGC brands Arena Animation and MAAC, our learners gain the expertise across a spectrum of content creation, from concept art and storytelling to programming, immersive world-building, and interactive experience design. As new content frontiers reshape entertainment, education, and enterprise upskilling, understanding intellectual property becomes essential. By combining industry-relevant training with IP awareness, we empower learners to create original digital experiences, protect their innovations, and lead the future of interactive media.”