Mumbai, Mar 12: Amruta Tea, a heritage tea brand positioning itself as a leading new-age tea and beverage company, has launched three new tea variants: Amruta Josh, Amruta Royal Blend, and Amruta Golden Dust. With this expansion, the brand is further strengthening its portfolio to meet the diverse taste preferences of Indian households.
Rooted in legacy, trust, and consistent quality, Amruta Tea has built its reputation on delivering flavour-rich blends crafted for everyday consumption. Each of these blends has been thoughtfully crafted to deepen its reach across Tier 1, Tier 2, and small-town markets, while staying true to the brand’s commitment to uncompromising quality.
Amruta Josh – The High-Spirit Dust Tea
Specially crafted for small towns where dust tea consumption is high, Amruta Josh offers strong flavour and vibrant colour at an affordable price. Designed for everyday households, it strikes the perfect balance between strength, taste, and value. It ensures quality chai remains accessible to all.
Amruta Royal Blend – Premium Mumri Tea
Targeted at Tier 1 city consumers, Royal Blend delivers a naturally rich and refined taste. Its premium mumri blend ensures rich flavour without requiring additional ingredients or prolonged boiling. It offers a simple yet indulgent tea experience.
Amruta Golden Dust – A Premium Dust Blend
Golden Dust is a bold, premium dust tea curated for Tier 1 and 2 cities. Widely appreciated by local tea shops and factory staff, it combines superior taste and consistent quality. It offers top-notch quality at a reasonable price.
Ishita Malpani, Managing Director, Amruta Tea, said,
“At Amruta Tea, we keep our customers at the core of our business model. We aspire to deliver excellent quality teas that truly resonate with the people who drink them. With the new products, we will ensure there are no gaps in our tea portfolio, and everyone finds their preferred tea. Our focus remains on delivering strong aroma, rich colour, and taste at accessible price points.”
The newly launched blends target urban and semi-urban households, middle-income and mass-premium FMCG consumers, daily tea drinkers, working professionals, homemakers, and retail-focused buyers. By blending traditional taste profiles with modern production and packaging processes, Amruta Tea ensures hygiene, consistency, and scalability in every pack.
With these launches, Amruta Tea continues to expand its footprint and strengthen its positioning as a dependable, affordable premium choice for everyday Indian households.
