By:  Matthew Oostveen, VP & CTO, Asia Pacific & Japan, Pure Storage

“Data Privacy Day is a reminder that privacy is fundamentally about trust and how responsibly organizations protect and control the data they are entrusted with.

As data volumes grow and regulations evolve, privacy can no longer be addressed through policy alone. It must be built into the way data is stored, accessed, and governed across the enterprise. In India, the introduction of the Digital Personal Data Protection Act (DPDP Act), marks a significant step forward, placing sharper focus on accountability, consent, and responsible data stewardship for organizations operating in an increasingly digital economy.

Strong data privacy begins with secure foundations. Built-in encryption and robust key management play a critical role in protecting sensitive information at rest, supporting privacy objectives, and enabling organizations to manage regulated and mission-critical data with confidence. As regulatory frameworks such as the DPDP Act, GDPR, and DORA continue to raise expectations around accountability and resilience, maintaining clear ownership and control of data has become essential.

This Data Privacy Day, organizations should recognize that lasting trust is built not only through how data is used, but through how securely it is protected and how firmly they remain in control of it.”