Instagram Empowers Creators to Go Global with Local Voice Translations and Fonts

India, Nov 28: Instagram today announced two new updates to underline India’s importance for Meta and further expand possibilities for creators to reach new audiences. These include the expansion of Meta AI voice translations to five new Indian languages and the introduction of new Indian fonts on Edits. 

Meta AI translations_hero image

Coming Soon: Translate Your Reels From English To Bengali & Vice Versa;
Instagram revealed that in the coming months, people will be able to use Meta AI to translate reels in five new Indian languages, helping users discover more entertaining content from across India and around the world. In October, Instagram launched the ability for creators to dub and lip-sync their reels to and from English, Hindi, Spanish, and Portuguese, enabling them to reach more people globally. The same capability will soon be available in Bengali, Tamil, Telugu, Kannada, and Marathi.

Creators will have the option to use Meta AI to transform their reels so they sound and look fluent in some of the world’s most spoken languages, helping them reach more global audiences and grow internationally. When turned on, the tool preserves the sound and tone of a creator’s voice so translated reels feel authentic. Creators may also enable the lip-syncing feature, which syncs the translated audio to their mouth’s movements to create a natural viewing experience.

Bengali, and Other New Indian Fonts Available on Edits;
Instagram also announced the introduction of new Indian fonts on Edits, allowing creators to style text and captions with Devanagari and Bengali-Assamese scripts in languages such as Hindi, Marathi, Bengali, and Assamese. This update will roll out to Android users in the coming days.

To use the new fonts, creators can ;

  • Head to “Text” in the bottom tools tray within their editing timeline
  • Tap the “Aa” icon to view the font list
  • If the device is already in Devanagari or Bengali-Assamese scripts, these fonts will be defaulted in the font tab. If not, slightly swipe down on the “all fonts” tab to filter fonts by language

These new updates follow a series of creator-focused features introduced in the past month, including the ability to restyle photos and videos in Instagram Stories and make edits using Meta AI. Additional updates in Edits now include bulk editing of captions, reversing videos, enabling lip sync for photos, and access to 400 more sound effects.