India, Nov 27: Cashify, India’s leading re-commerce platform, has become a Trusted Reseller Partner for Amazon Devices, enabling consumers to purchase quality-assured, refurbished Amazon products backed by Cashify’s expertise in testing, certification, and circular technology.
This partnership follows Cashify’s recent collaboration with Google, further cementing its position as the preferred re-commerce partner for the world’s top technology brands. Together, these alliances reinforce India’s status in the rapidly expanding $219.7 billion global circular tech economy projected by 2033.
Under this association, customers can now buy certified refurbished Echo and Fire TV Stick devices, renewed using authorized spares wherever required and supported by a one-year brand warranty, ensuring reliability and peace of mind.
Nakul Kumar, Co-founder & CMO, Cashify, said;
“This partnership deepens our relationship with Amazon as we step into the role of Trusted Reseller. Combining Amazon’s scale with Cashify’s device lifecycle expertise allows us to strengthen the backbone of India’s circular tech economy—built on trust, accessibility, and sustainability. Following our partnership with Google, we’re proud to enable responsible tech consumption at a national scale.”
India’s re-commerce surge is accelerating. According to Cashify’s 2025 Whitepaper, over 70% of users still hoard 2–3 unused phones, locking away value in what is now termed India’s ‘Drawer Economy.’ With organized trade-in programs gaining traction, 63% of consumers now sell or exchange devices within six months of upgrading, signaling a mainstream cultural shift toward circular consumption.
Partnerships like this are poised to formalize India’s re-commerce value chain connecting idle devices to active demand, reducing e-waste, and promoting responsible tech ownership. As India emerges as a global hub for circular tech, such collaborations are turning resale from a niche habit into a powerful economic movement.
With a strong ecosystem comprising 200+ stores, a network of 10,000+ retailers, and an AI-powered 80,000 sq. ft. refurbishment facility, Cashify continues to lead India’s transition toward sustainable device ownership and circular innovation.