India, 9th October, 2025: As India logs 2.4 billion “gym near me” searches a year twice the volume of 2022 FITPASS, leading fitness and wellness startup and largest fitness membership programme, has partnered with Amazon India to become the first subscription-based fitness service on the e-commerce giant’s platform. This strategic alliance, a year in the making, marks Amazon’s pioneering entry into subscription-based services in India, with fitness leading the way.
India is now the global diabetes capital (101 million cases) and the third-most obese nation; yet barely 5 % of the 900 million-strong working-age population holds any paid fitness subscription. Fragmented gym networks, opaque pricing, lack of personalised guidance, scant coverage in tier-2/3 towns and the absence of a single platform that unites exercise, nutrition and medical support keep millions on the sidelines. Physical inactivity now drives INR 3.6 lakh crore in preventable healthcare costs annually. However, with India’s youthful population 65 % under 35 year showing a growing interest in health and wellness, the market is poised to more-than-double to ₹37,700 crore by 2030—if only access can be fixed. This rising demand for accessible fitness solutions presents a vast market opportunity across the country.
That fix starts today. Amazon India’s collaboration introduces FITPASS’ full suite—unlimited access to 8,100+ gyms and studios nationwide, FITPASS PRO’s premium features, FITPASS Lite’s budget-friendly plans, personalised nutrition via FITFEAST, AI-powered FITCOACH, on-demand workouts on FITPASS TV, online doctor consultations and pharmacy benefits under the single FITPASS 360 membership, bought in one click on Amazon.
FITPASS 360 is India’s only inclusive membership that integrates fitness, custom nutrition planning, smart coaching, diagnostic services and on-demand medical consultations into one complete wellness ecosystem. By embedding the subscription inside Amazon’s 300-million-user marketplace, the partnership collapses every access barrier catalogued above: users purchase and activate FITPASS 360 instantly through Amazon, with seamless integration into the FITPASS mobile app.
Catering to a diverse demographic across India—from Tier 2 and 3 cities to urban centres—FITPASS bridges the gap between Bharat and India, offering comprehensive fitness solutions that resonate across the socio-economic spectrum. The moment a customer hits “Buy”, the membership auto-loads into the FITPASS app, turning the same phone that searched for “gym near me” into a personal wellness hub.
As the only provider to combine exercise, nutrition, coaching and consultations, FITPASS offers an inclusive programme designed to meet the needs of nearly 100 % of the Indian population. Amazon is strategically partnering with FITPASS in this high-potential segment to give customers everything they need for personal fitness and wellness. Consumer spending here keeps accelerating, and through Amazon, FITPASS is not just selling memberships—it is making fitness a realistic and achievable goal for millions of Indians.
“This partnership with Amazon represents a watershed moment in Indian fitness. After spending more than a year in strategic development, we’ve co-created a new category in fitness subscription – a first for Amazon in India. We’ve identified lack of access as a major obstacle to fitness in India; this is exactly what Amazon and FITPASS are solving together,” says Akshay Verma, Co-founder of FITPASS. “What’s particularly exciting is Amazon’s recognition of fitness membership as one of the fastest-growing wellness segments in the country, commanding an increasingly significant share of consumer expenditure. This partnership validates both the explosive growth potential of the fitness ecosystem and the shift towards subscription models in India. By combining our extensive fitness network with Amazon’s unparalleled reach and high-intent customer base, we’re pioneering a path that will inspire more players to invest in India’s burgeoning health consciousness,” he further added.
“Amazon India, with its expanding sports services range, is establishing itself as the one-stop destination for sports and fitness. The partnership with FITPASS marks a strategic step in expanding into India’s fitness subscription space.” said Karthik Subbarayappa, Director – Kitchen, Home Improvement & Sports, Amazon India.
Leveraging Amazon’s massive base of 300 million active users, the partnership also integrates with Prime benefits, offering EMI options, 24/7 support, and exclusive member benefits and rewards. Amazon’s advanced recommendation engine and high conversion rates will further connect FITPASS with fitness enthusiasts nationwide.
Globally, Amazon has redefined subscription services, starting with ‘Subscribe with Amazon’ in 2017, which featured brands like The Wall Street Journal and Dropbox. This partnership marks Amazon’s first foray into subscription-based fitness services in India, combining its global expertise with FITPASS’ robust network to create a new category tailored for the Indian market.
This landmark alliance comes at a crucial point, as India witnesses an unprecedented surge in health consciousness. With millions now demanding accessible fitness solutions, FITPASS and Amazon are not just meeting a market need—they’re fundamentally redefining how an entire nation pursues wellness, meeting the country’s growing demand for flexible fitness solutions.