New Delhi, September 03,2025 – In a landmark move set to redefine India’s sneaker and streetwear culture landscape, PerformAce today announced that it has acquired the exclusive rights to the Indian Sneaker Festival (ISF), India’s biggest celebration of sneakers, fashion, music, and lifestyle.

With the support of PerformAce’s ConnectX, ISF aims to pursue a new level of growth, broaden its horizons, and elevate street-wear in India to an international level, as The Indian Sneaker Festival has evolved into the one stop destination for sneakerheads, collectors, streetwear aficionados, artists and brands, intersecting fashion, music and lifestyle into rare experience.

ISF is known as India’s largest sneaker and streetwear culture festival with:

• Sneakers & streetwear showcase: Exclusive product drops, limited-edition launches, and exhibits from both global and local brands.
• Music & cultural PerformAce: Line ups with global superstars and India’s hip-hop pioneers. In 2025, Grammy award-winning rapper 21 Savage was our headliner which was a watershed moment for India’s music and streetwear scene. We have had past performances from sensational acts such as Seedhe Maut and Wazir.
• Experiential zones: Live flea markets, sneaker-trading, customization stations, graffiti art, workshops and interactive brand activations.

Speaking on the acquisition, a leadership spokesperson from PerformAce said:
“We are delighted to present ISF solely under the PerformAce banner. The meaning behind the Streetwear and sneakers category runs deeper than products – it represents identity, creativity, and culture. In partnership with ISF, we want to create a global platform, here in India, enabling youth to connect, collaborate and celebrate.”