By Vivek Singh Associate Manager – Consumer Experience, Eastern & Central India

Delhi, 17.01.2025 | At the Haridwar Kumbh Mela, Ching’s has captivated the hearts of pilgrims with its unique Desi Chinese flavors. From its two stalls at the Parade Ground, Ching serves visitors free samples of noodles, pasta, and fried rice. Additionally, Ching’s team offers steaming hot soup to pilgrims across the mela premises, providing much-needed warmth during the chilly winter.
This innovative free sampling initiative by Ching’s has drawn immense attention from the crowd. Visitors are flocking to the stalls to enjoy the fresh and delicious Desi Chinese food that Ching’s is known for.
Adding to the vibrant atmosphere, Ching’s dhol team has been a major attraction during the Ganga Aarti. The energetic beats of the dhol have pilgrims dancing with joy, further enhancing the festive spirit of the mela.
Through this engaging initiative, Ching’s is offering a taste of its delectable products and leaving a lasting impression on the pilgrims, strengthening its connection with its audience.